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Avoiding the Social Network Pitfalls for Real Estate Social Networking is now a major topic covered by industry trainers and speakers: Are you on Twitter (75 million users), Facebook (500m users), Myspace (130m users) or Linkedin (75m users)? If not, why not? What about: Bedo (117m users), Friendster (90m users), Badoo (69m users), Hi5 (80m users), Mylife (51m users) or Cyworld (24m users). Each site has a network community greater than the population of Australia. Badoo claims over 8 million daily visitors. So how is your database of clients working for you? Just imagine the lead generation you could be missing if you are not involved. ...Read Full ArticleBusiness & Performance Management where are you at? Profile does not necessarily mean profit. Owners of real estate businesses have a great asset surrounding them and I often liken it to a owning a V8 racing car. With it you can go fast, you can have fun but it costs money each time you place the key into the door and similarly it is so easy to run off track and have no result at the end of the day. My research has found agency principals often have less profit left in the company each year (when not counting their own direct input) than what the lowest earning salesperson made....Read Full ArticleThe latest Ideas on SEO The BLACK ART of new age marketing is about website positioning on Google or Yahoo. We must not forget this is only one way and may not be the best way to focus for getting new clients....Read Full ArticleOne Day Strategic Audit Now you can have one of the top strategists and system oriantated real estate management concultants in your office for the day. This is an opportunity to have someone come in from the outside and overview your direction!...Read Full ArticlePeople & Technology Why is it people always fear technology and in the sales arena treat it as a threat to sales and in fact link it to a reduction in sales? From the research we have undertaken the results show the lack of training and the "we can work it out" attitude is the primary cause of technology distractions and loss of focus on dollar productive activities, then the new technology device. An invisible capital cost is reducing the return on many capital outlays when real estate offices upgrade e...Read Full ArticleColours of Life Last year I was sitting in a seminar and the speaker was talking about the colours of business. He had linked a different colour to the three major areas we work in; Admin (Red), Sales (Blue) and Business Development (Black). The concepts of business being done on three levels I was in tune with and what each did and where growth was, but had never thought of putting them into colours. Quite often great ideas are simple things. So I went out to buy an interchangeable colour pen. My idea was I w...Read Full ArticleThe 12 Bad Habits That Hold Good People Back 1. Never Feeling Good Enough 2. Seeing the World in Black & White 3. Doing Too Much, Pushing Too Hard 4. Avoiding Conflict and Any Cost 5. Running Roughshod Over the Opposition 6. Rebel Looking for a Cause 7. Always Swinging for the Fence 8. When Fear Is in the Driver's Seat 9. Emotionally Tone Deaf 10. When No Job is Good Enough 11. Lacking a Sense of Boundaries 12. Losing the Path By James Waldroop, Ph.D....Read Full ArticleNew CEO named for AIME, Middle East “We wanted to empower our company with today’s technologies and harness the youthfulness of our staff. Warren’s appointment aligns with our company’s ethos and ethics....Read Full Article |
